Newtonīruce Barritt, a now-retired horticulturist at the Washington State University Tree Fruit Research and Extension Center in Wenatchee, Washington, figured there had to be something better.
How to invent a new apple in just 20 short years If you manage to not eat them all as-is, Cosmic Crisps will beautifully compliment any recipe that includes apples. Consumers are no longer content with a pretty apple that tastes like wet cardboard-they expect something delicious, and each stage of the production line threatens deliciousness in different ways. Sacrificing taste for appearance may be on its way out, but the tension between them is still a huge challenge for apple growers eyeing wide distribution.